Seven Day Workweek

Esomar Impact was an interesting event. Relevant people, well organized and some of the content was very engaging. Best of which was Marc Lammers the head coach for Dutch National Woman’s Field Hockey Team. It didn’t hurt that the event was held in the lovely city of Amsterdam.

The Key Learnings:

1. Smart research buyers care less about representation or methodologies and more about results
2. The common themes in what people are looking for is quality, speed and cost
3. Also they want their partners to have the courage to make recommendations
4. Based on research findings, Management consultants are seen two times more credible than research agencies (ad agencies being in the middle)
5. Clients don’t want long powerpoints, they want summaries, story telling and simplicity
6. We can all learn a lot from the Dutch national team for Woman’s Field Hockey
7. To be an Evolutionary Psychologist, you may not have to be a self-absorbed [insert a word of choice here] but it certainly helps

#mrx #esomar #esocong

Connect with Me on Twitter!