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I started one of Europe's first digital agencies in -96 and have since worked with marketing, analytics and consumer insights for some of the world's largest brands and agencies.

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Why Nielsen’s TV Panel is a Bad Joke
May 19th, 2012
5 Things You Can Do to Avoid Going to Hell
April 22nd, 2012
Social Media – Just a Fancy Name for the Internet
October 23rd, 2011
Key Learnings from Esomar Impact
September 30th, 2011
Tobacco Marketing Genius – Part II
July 21st, 2011

What Is Automated Sentiment Analysis Good For? March 6th, 2010
Why Sentiment Analysis Sucks for Social Media Monitoring March 31st, 2010
Social Media - Just a Fancy Name for the Internet October 24th, 2011
Sentiment - Dirty Little Question Nobody is Asking December 28th, 2009
What Can We Learn From Tobacco Marketers? - Six Steps to Dominating Your Market April 9th, 2010
Meet Your New Internet, Courtesy of Adobe Powered by Omniture September 15th, 2009
Why Nielsen's TV Panel is a Bad Joke May 20th, 2012
What's Your Ultimate Success Metric? March 28th, 2010
What's the Difference Between a Pioneer and an Idiot? May 29th, 2010
Learning New Means Letting Go of the Old February 4th, 2010

Occam’s Razor by Avinash Kaushik If you read just one blog, it should probably be Avinash’s
Online Analytics by Statsit The wonderful collective I have the privilege of working together with
The Onion America’s Finest News Source